Social Media? Blogging? Google Ads? Just what is Digital Marketing anyhow?
Looking to raise your reputation, clientele, and bottom line, all at the same time? Social media is here to help! But you already knew this, right? Just exactly how can social media help and what do you need to do to get started? Let’s take a look.
When we talk about social media marketing, really we are talking about digital marketing (i.e., not just social media), and digital marketing can be used in many ways to help you and your business reach many of its goals.
The biggest goal of digital marketing is to get the word out that you are the solution to your customers' and clients' needs.
SEO—Search Engine Optimization (and it's sibling, SEM—Search Engine Marketing, paid ads) is all about making sure that people can actually find you when they search for your products and services on the internet. As Google is the single largest search engine, and most people use Google when they need to search for anything and everything, SEO really revolves around where you show up in a Google search.
The latest studies show that, on average, 80% of all Googlers will click one of the first three results that show up in any given search. Only 10% of users click on any of the 7 others listed on the first page. And only 10% go on to page 2.
If there is one thing we can all agree on, it's this: It is rather important that you rank high on that first page of results! So, how do we get there? Click here to read more about SEO | SEM!
Content Marketing is taking all the great things that you do and know and sharing it with your potential customers—showing them that you are the experts in your field—by way of your webpages and blogs, infographics, videos, and the like.
Turning your expertise into valuable and shareable content that can be dispersed through the social channels to bring awareness of your brand and your products will lead to more sales. When you lead with value, customers will follow. Click here to read more about Content Marketing!
Social Media Marketing is definitely the way we get your content out there for all to see. Your blog posts, your videos, and such, all get shared through social media in order to bring potential customers to your website.
There are many ways to get your goods in front of others, both those who follow you and those who should be following you. Click here to read more about Social Media Marketing!
What ties SEO, Content Marketing, and Social Media Marketing all together in time is metrics. Developing realistic goals and expectations are vitally important to ensure that we are doing the best we can and that you are getting a great return on your investment.
We measure progress toward these goals as we move forward and adjust our strategy where necessary to get the most return on your time and expense.
Our SEO lead is Google Analytics certified, and GA provides a wealth of site tracking data. The value of the data is unquestionable, and the value of the data interpretation is even greater. Click here to read more about Metrics!